Using Email to Build Your Practice
Is email an effective marketing tool?
How much time do you spend on social media trying to drive traffic to your website? In the following video, Graham Cochrane (a successful entrepreneur) talks about how to use email rather than social media to grow your business. Although his message is applicable to any business, it challenges us to think of creative ways to use email to market our services as mental health professionals. Here’s Graham…
How do I get started?
If you are interested in jumping in to the email game, there are free services like MailChimp which is a good place to start. Constant Contact is another popular email marketing tool. Once you build your email list, you can send out a newsletter on various mental health topics to promote your services. Or maybe you have a public speaking event that you want to share to promote your book or product. If someone new joins your practice, an email update to your list is a good way to keep clients informed of changes in the practice while generating new referrals for the practice. Keep in mind that you can also segment your email list. This means you can group existing clients into one list and prospective clients on another. This allows you to tailor different campaigns to each of these groups. It is important to be aware of privacy issues and not accidentally disclose that someone is in treatment with you, which is another benefit of segmenting your list.
Are you currently using email as a marketing tool?
If you have collected an email list, leave a comment to share how you are using email and what kind of success you have had. There are many creative ways of marketing and learning from one another can be inspire others into action. I would love to hear from you about what has worked, as well as what hasn’t worked so well. The bottom line is that marketing doesn’t have to be complicated and where we put our energy may have very different results. Stop wasting time and money on social media marketing and focus on building your email list.
A final note…
I have been super busy with my practice over the past year, so I apologize for falling off the radar. Things have really taken off and I am looking to expand into integrated care in the near future. Stay tuned!
P.S. – If you’re a musician like me and do any home recording, check out Graham’s other site the Recording Revolution. He’s a great teacher and has a lot of useful content that I often refer back to. One of the best on the web by far! Even if you aren’t interested in this topic, take note of the first thing he tries to do when you visit his site. He has truly learned to leverage the power of email.