Category: Marketing

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How to Create a Marketing Letter Using Mail Merge

Create a Marketing Letter using Mail Merge Being able to reach out to potential referral sources quickly and efficiently is an effective way to help you grow your practice. In this video tutorial, I will show you how to send a marketing letter by harnessing the power of a “mail merge”. As you...

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How to Create a Marketing Database

How to Set up a Database – Video Tutorial In this video I will show you how to create a marketing database using Microsoft Access. If you tried using Access before and found it complicated, I hope to take some of the fear and mystery out of it by showing you...

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Market Your Private Practice Online: Having a consistent brand

In today’s wold of social media, having an online presence is essential for growing your private practice. You probably have a Facebook Page, a Twitter account and/or a Google Plus page. Sometimes it can be a bit overwhelming to manage each channel, but that’s a discussion for another day. What...

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Five Keys to Success

Build Your Successful Private Practice: Keys to Success Recently, I was asked by the folks at PsychGiant to write an article on the things that have contributed to my success in building my private practice. Although much more could be said about this topic, here are five things that have...

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Getting Referrals from Physicians by Creating a Marketing Strategy

One of the most productive groups to focus your marketing efforts on are primary care physicians. PCP’s see a lot of patients and a majority of them need or could benefit from your services. The trick is to develop a strategy to reach out to family practitioners on a regular...

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Market Your Practice with an Electronic Newsletter

To grow your practice, potential clients need to know that you exist. But how do you reach the general public to let them know about your services? One way is to buy a mailing list to do a direct mail campaign. For this to be effective, you need to identify the target...

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How to Create a Facebook Page for Your Practice

The growth of Facebook (FB) has been tremendous.  In fact, Facebook is in 50% of homes in North America. According to internetworldstats.com  there are more than 835 million Facebook users world-wide.  As you can see Facebook gives you a very large platform to promote your practice. For Facebook newbie’s start here...

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Get Online Today Without a Website

So you don’t have a website.  That doesn’t mean that you can’t be found online.  Let’s think about this for a minute.  Pretend that you are a client who is looking for mental health treatment.  Where would you start?  Well, if it were me I would “Google it”. Try this...